a better way to sell yourself online

Bonjour Travel Whisperer,

Welcome to the first issue of Booked Solid.

This week’s strategy is about upgrading the IG/FB posts that most advisors phone in: “Why you should work with me.”

These are golden opportunities to show 1) that you specialize in really cool trips and 2) that you are a joy to work with.

Your outcome from this week’s strategy:

• Craft a story-based value statement that feels personal

• Build trust faster with cold to warmish leads

• Invite more comments and likes on your FB/IG posts

Before we begin, a brief pause to celebrate bike riding weather. Love you, Spring.

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CLIENT STRATEGY: EXPLAIN YOUR VALUE THROUGH STORY

A massive part of an advisor’s job is visualization through words.

It’s your job to make your clients see themselves on that lux trip that only you can offer them. You’re not just selling a service, you’re selling a feeling.

This, my friend, is not visualization (pulled from an anonymous advisor’s recent Instagram post):

Thing is, this advisor truly is amazing! Using boilerplate copy like this doesn’t do justice to what she can actually do.

If you simply tell people you “offer personalized recommendations” or “custom trips” no one’s gonna know what kind of magic you can actually pull off. You gotta make me feel it.

Even if there are other ways of telling folks about your services (thanks for asking) but you still gotta make sure your Internet wall tells a good story.

So then. Instead of making your followers do all the heavy lifting to imagine what kind of personalized recommendations you offer…prove it.

Here’s how.

STEP 1: THINK OF A SPECIFIC SITUATION

Forget preferences. I’m talking about a very real who/what/when/where/why that actually happened.

📍 Instead of this:

“I tailor trips to your unique needs and interests.”

📍 Say this:

“Last spring, I planned a 40th birthday in Portugal for a couple who wanted something chill, but still elevated. Private sailing day in the Algarve. Farm-to-table dinner in a vineyard. And a stay at São Lourenço do Barrocal, because she loved horses and he needed a spa.”

Now I know you get it. Now I trust you.

STEP 2: TELL THE STORY

Specificity builds familiarity. You don’t need to share the most epic trip you’ve ever booked—just a clear moment that shows how your brain works.

🗣 Say it like you’re talking to a friend:

“She didn’t want another Amalfi moment. We landed on Paros—still stunning, but without the crowds—and booked her in a place with daily sunset yoga and zero kids. She said she finally slept.”

And don’t ever worry if your specific story isn’t exactly the trip that your readers want. The point is to give them a very real example of what you do. To get them thinking “I want someone like this in my corner.”

STEP 3: TIE IT TO A BIGGER IDEA

No need to follow it up with: “I can do this for you too!” That part’s already clear. But what you can do is end on a line that shows your vibe, taste, or values.

📦 Wrap the story with a little truth bomb:

“Anyone can book a flight. But not everyone knows when not to. That’s the difference.”

Now you’re not just offering a service. You’re offering peace of mind, better judgment, and real value.

Show that you don’t just have insider knowledge, you have taste and tact. Make it real and the appointments will follow.

Pro Members: Scroll to the end for your .doc versions for easier copy/pasting.

🌴 Places we wanna go

Naviva - Nayarit, Mexico

Hotel Calimala - Florence, Italy

Samye Monastery - Shannan, Tibet

The Power of Awareness

Good travel advisors are generally pretty aware of their persona.

Most know whether they best attract empty nesters who have lived full lives and are ready to see the world, or young families who want a taste of the luxury life that they drool over on IG.

Lean in to what you attract.

Because at the end of that marketing rainbow you’re using to get people into your world, when that discovery call finishes, your lead will respond better and book faster if they can see some part of themselves in you.

Do you have an east coast or west coast vibe? Are you big city or small town? Quiet and humble or loud and out there?

Whatever it is, own it.

One last thing

Love love love seeing companies highlight actual people on their trips and not just the place. SHOW THE PEOPLE DOING THE THING. It goes a long way.

Until next time,

Tyler

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