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let your clients do the selling

let your clients do the selling

This week's strategy: how to turn trip photos into your marketing advantage

Tyler Koenig
May 29, 2025

Bonjour Travel Whisperer,

Your clients are sitting on a camera roll full of proof that you’re good at what you do.

They’re capturing champagne toasts on balconies, beach bonfires, late-night pasta in Rome…but how do you get them to share these pictures consistently—and connect them back to you, the person who helped make it all possible?

What you'll learn from this week's strategy:

The strategy: how to set up a system that naturally collects trip photos
The templates: the templates to use that will get you responses
The elevated extras: mini-strategies that turn photo sharing into a premium part of your client experience

Before we begin, our clients have been selling a lot of river cruises lately. We’re especially keen on checking out the Danube this summer. Anyone want to join?

Was this email forwarded to you?

CLIENT STRATEGY: BUILD A TRIP PHOTO PIPELINE

Most advisors stop the client journey at the return home.

But what if you treated photo collection as a branded step in your service — something that closes the loop and keeps clients emotionally engaged after the trip?

The idea is to create and feed a living portfolio.

How? By showing an unexpected and unforgettable level of human touch and intentionality.

Here’s the 3-part play.

1: Frame the idea before the trip

Asking for pictures after the trip can feel a bit invasive. Asking for pictures before the trip (during planning calls and/or in the itinerary) makes it feel like an extra opportunity to capture the best moments of their vacation.

Because that’s what you do—you don’t just send your clients on their way. You’re not a booking platform. You’re an advisor. You help your clients create memories.

There are a few ways that you can do this.

🌱 The Strategic Seed: A soft setup

During onboarding or pre-departure, include one simple line in your email comms:

"Some of our favorite client moments end up in our monthly highlights or Instagram feed. If you snap a special photo, we’d love to share it (with your permission, of course)."

That one sentence:

Signals that you value the experience and the relationship
Plants the idea that they're part of something bigger
Softens the ask for later

👑 The Elevated Experience: A bespoke Travel Photo Challenge.

Include a "Photo Challenge Card" in their travel documents.

Customize it according to your client’s trip/destination. Print it and send it to them before their trip. Frame it like a scavenger hunt.

This turns their picture taking into a story—something that they’ll look back fondly on (and think of you). And of course they’ll give you the credit. You’re the inspiration!

Give them a reason to remember you mid-trip.

Click Here to Access the Photo Challenge Card Template in Canva

Using It: After you customize the template with your own challenges based on the destination, set up the QR Code/URL to point to a form—we really like Tally.so for this.

It’s mobile-friendly, and your clients can easily upload their photos without needing to sit down and figure out any complicated tech.

Other photo sharing options: shared iPhoto library, Google Forms

2: Pre-schedule the follow-up

Ok so we know it’s easier said than done to not overthink.

“Will my ask be annoying?” “Maybe they’re tired and just want to relax rather than hear from me?”

Don’t think like this. If you did your job and created an amazing experience for them (which, of course you did), then your clients will be DELIGHTED to hear from you after their trip.

It would almost be offensive to not follow up.

Low-Touch Follow Up Option

Once the travel dates are confirmed, schedule an email to go out 3–5 days after they return, when they’re still on a high and haven’t totally disappeared back into their normal flow of life.

And when I say schedule it, I mean literally, schedule it. Almost every email platform (Gmail, Outlook, etc) lets you schedule emails.

This wipes away any chance for hesitation or forgetting. Here are a few subject line ideas:

“Got any great pics from [Destination]?”
“We’d love to feature your trip ✈️”
“Let us brag on you a little 😎”

And here’s a message template you can use:

Hey [First Name],

I hope you’re settling back in and still riding that post-trip high.

If you have any favorite photos from your travels — a view, a toast, a moment that stuck with you — I’d love to see them. I feature select client snapshots in our newsletter and social feeds (with your okay, of course).

You can upload them here in less than a minute:
👉 [link to your upload form]

Thanks again for letting me be a part of your adventure. Can’t wait to plan the next one.

– [Your Name]

Similar to the photo challenge, use a simple form (Google Form, Tally.so, Typeform, iPhoto) for photo collection.

High-Touch Follow Up Option

Instead of (or in addition to) an email, send a small branded postcard in the mail.

Here’s one that we designed:

Front

Back

Not only will this surprise the heck out of your clients (receiving a physical piece of mail!?), this gives you space to write a personal note to them about how much you appreciate them as a client.

If they get this, they’ll never work with another travel advisor again.

Click Here for the Postcard Template in Canva

Get a few printed at your local Fedex and have them ready for your clients. A small step that makes a huge impact.

Medium-Touch Follow Up Option

Instead of a post-trip survey, invite the client to a short 15-minute “Post-Trip Lookback” call where you:

Ask what moment stood out
Share one great photo from your end (or ask for one)
Get live permission to share
Ask what they’d tell a friend considering the same trip

Record it, clip it, subtitle it — it becomes part of your content ecosystem and makes the client feel like a VIP.

PLUS (note the all caps) this call will tell you exactly what this client wants for their next trip. You can almost book it right then and there.

Choose one (or more) of these follow up options and you will never be forgotten.

Plenty of clients are excited to share photos without any promise of something in return. But humans like benefits.

Make it feel more like joining a community than doing you a favor. Some advisors get amazing results just by offering:

A featured shoutout on Instagram (create a “highlight” of client love similar to what The Itinerary Girls do:

A small monthly giveaway for photo submissions (airport lounge passes, travel gear, etc.)
Early Access to New Experiences or Openings
Gift card to The Culinistas, Aesop, Away, or Net-a-Porter
Professional Photo Book of Their Trip (via Google Photos)